Sony Corporation is the largest manufacturer of electronics. The unique produce of company is the modern design and the new innovation to response the convenient lifestyle. Sony was found in 1946 by Masaru Ibuka and Akio Morita who they are Japanese. There headquartered in Minato, Tokyo, Japan. They and their teamwork set up Tokyo Telecommunications Research Institute to research and develop produce that is it today.
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Although notebook PC is highly a competitive industry, VAIO is capable of a leader of notebook PC in Thailand. VAIO can be more than a notebook with design that is outstanding and different from other brands. Not only feature but also colorfulness are several for every lifestyles or luxuries to be believable for businessman. A particular purpose of each VAIO’s design is excellently using in a beautiful feature that means it must be an attractive image whereas it can respond with an excellent performance.
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Promotion is the communicated process to the market between buyer, seller, retailer or others. Giving the information such as persuasion is recognized about brand and product well. Promotion is very influence to change the attitude, belief, feeling and target market’s behavior. According to Sony VAIO gives importance to communicate of its promotion, VAIO is a brand that is successful in term of promotion because it chooses the right key promotion strategy. SO, what is key promotion strategy of VAIO? Making brand is accepted and pleased not only in term of product but also promotion.

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